Who We Are

JonesCraft is a boutique recruiting firm that serves as a strategic recruiting resource in the restaurant and hospitality industries. We fill leadership positions for our clients, from single location management to chief executive officers. Our candidate sourcing strategy includes cold calling competing concepts and networking in person and through social media, combining high tech and high touch. Because our focus is restaurant and hospitality recruiting, we interact with restaurant and hospitality professionals on a daily basis. We then leverage our relationships to locate the right candidates for your open positions.

Your restaurants, hotels and resorts are unique. We get to know you and what makes your concepts special. We hand-pick innovative leaders who can deliver your vision. We want to build a strong relationship that lasts beyond a single placement. We take the time necessary to learn what makes your business unique and that enables us to deliver candidates that match your specific needs.​

We’re Here to Help

At JonesCraft, we take a hands-on and personal approach to our searches. We are selective in our partnerships with clients and take pride in cultivating long-lasting relationships with every client and every candidate. If you need a salaried position in a restaurant, hotel or resort, from a line-level manager to the executive office, JonesCraft is the firm to contact.

Meet Our Team


Adam AshcraftAdam’s love for the restaurant and hospitality industry began at an early age, washing dishes at Monty Trainer’s in Coconut Grove, Florida. After working his way through the kitchen to the front of the house, he interned in the restaurants of the United States Senate on Capitol Hill and studied Hotel Restaurant Management at the University of Nevada Las Vegas. Adam managed a myriad of luxury resorts, fine dining, casual and quick casual restaurants, and he has owned three restaurants.

After recruiting with Bliss Pierce and Associates for five years, Adam started his own recruiting firm in 2002 and became the “go to” recruiter for his clients placing managers and executives into some of the most respected restaurant and hospitality companies in the world.

He and his wife, Kelley, started JonesCraft Recruiters, Ltd. Co. in 2016 focusing strictly on restaurants, hotels and resorts. In 2018, JonesCraft Recruiters was awarded the “Hospitality Supplier of the Year” by the South Carolina Restaurant & Lodging Association (SCRLA) and in 2019 JonesCraft Recruiters was recognized with the “Outstanding Community Service Program” also by the SCRLA. In 2020, Adam was elected to serve on the board of the SCRLA and as president of the Spartanburg Chapter. Also in 2020, he became co-owner of RJ Rockers, a brewery and restaurant located in Spartanburg, SC.


Kelley graduated Clemson University with a BS in Mathematical Sciences and from the University of South Carolina with an MBA. She began her career as a marketing analyst at textile giant, Milliken & Company, then later as the marketing director for Spartanburg Community College. In both capacities, she headed up training and implementation of innovative programs.

Education is paramount to Kelley, and she embraces it in all aspects of her life while encouraging others to do so. As a result, she is constantly looking for opportunities to learn and to formalize that knowledge into successful processes and practices.

Kelley focuses on brand consistency and recognition. She strives to create it at JonesCraft and also respects it of her clients. Her passion, drive and management style foster a culture of success through teamwork.


Adam AshcraftAndrew began his business and management studies at Tri-County Technical College in Pendleton, SC. He quickly transferred to Coastal Carolina University, home of the 2016 NCAA Division I Men’s Baseball National Champions, and The Golf Academy of America in Conway, SC.

He dives into recruiting for JonesCraft Restaurant & Hospitality Recruiters after being well-versed in many aspects of hospitality and customer service. Originally from the Myrtle Beach area, Andrew worked his way from the kitchen to managing a high-end bar in Murrells inlet, SC before meeting his wife and settling in Greenville, SC. It was the upstate of South Carolina where he pursued being a golf professional at a prestigious country club. It wasn’t long before he transitioned to Head Golf Professional and General Manager of yet another celebrated facility, and in that capacity, he oversaw all golf, restaurant and maintenance operations.

Since embarking into the recruiting world, Andrew has been dedicated to candidates and clients alike, ensuring their needs are met with undeniable excellence!